Executive Development Programme Lean Startup: Accelerated Market Analysis
-- ViewingNowThe Executive Development Programme Lean Startup: Accelerated Market Analysis is a certificate course specially designed for professionals aiming to gain a competitive edge in the fast-paced world of startups and innovation. This program emphasizes the importance of evidence-based entrepreneurship, empowering learners with the tools and techniques to validate business ideas quickly and effectively.
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โข Unit 1: Introduction to Lean Startup Methodology - Overview of Lean Startup principles, Benefits of Lean Startup, Difference between traditional and Lean Startup approach. โข Unit 2: Identifying Customer Segments - Customer segmentation techniques, Customer persona development, Understanding customer needs and pain points. โข Unit 3: Defining Value Proposition - Value proposition design, Creating unique selling points, Importance of value proposition in Lean Startup. โข Unit 4: Minimum Viable Product (MVP) Design - Understanding MVP, Benefits of MVP in Lean Startup, Techniques for MVP development. โข Unit 5: Market Analysis Techniques - Market research methods, Competitor analysis, Market sizing and segmentation. โข Unit 6: Rapid Prototyping and Testing - Introduction to prototyping, Prototyping tools and techniques, Testing and iterating prototypes. โข Unit 7: Customer Feedback and Iteration - Collecting customer feedback, Analyzing customer feedback, Incorporating feedback into product development. โข Unit 8: Metrics and Analytics - Importance of metrics in Lean Startup, Metrics for tracking progress, Analyzing data to inform decision-making. โข Unit 9: Scaling and Growth Strategies - Scaling a Lean Startup, Growth strategies, Building a sustainable business. โข Unit 10: Case Studies and Real-World Examples - Review of successful Lean Startups, Analysis of their strategies, Lessons learned from real-world examples.
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