Professional Certificate in Consumer Insights and Marketing Strategy
-- ViewingNowThe Professional Certificate in Consumer Insights and Marketing Strategy is a crucial course that bridges the gap between consumer understanding and strategic marketing decisions. With the increasing demand for data-driven marketing, this certificate equips learners with essential skills to excel in the field.
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โข Unit 1: Introduction to Consumer Insights and Marketing Strategy
โข Unit 2: Understanding Consumer Behavior and Psychology
โข Unit 3: Market Research Methods and Techniques
โข Unit 4: Data Analysis for Consumer Insights
โข Unit 5: Segmentation, Targeting, and Positioning (STP) Strategies
โข Unit 6: Branding and Product Development based on Consumer Insights
โข Unit 7: Customer Relationship Management (CRM) and Lifetime Value (LTV) Analysis
โข Unit 8: Digital Marketing Strategies and Analytics
โข Unit 9: Creative Strategy and Campaign Development
โข Unit 10: Measuring Effectiveness and Optimizing Marketing Strategies
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