Global Certificate in Mobile Ad Targeting and Personalization
-- ViewingNowThe Global Certificate in Mobile Ad Targeting and Personalization is a comprehensive course that equips learners with essential skills for career advancement in the ever-evolving mobile advertising industry. This course emphasizes the importance of ad targeting and personalization, teaching learners how to create effective, data-driven ad campaigns that cater to individual user preferences and behaviors.
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GBP £ 140
GBP £ 202
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โข Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, including the importance of user data, segmentation, and campaign objectives. โข Data Collection and Analysis: Exploring various data collection methods, such as cookies, device IDs, and user behavior, and learning how to analyze this data to inform ad targeting strategies. โข Personalization Techniques: Examining different approaches to personalizing mobile ads, such as dynamic creative optimization, audience segmentation, and real-time bidding. โข Location-Based Targeting: Delving into the use of location data to target mobile ads, including the benefits and challenges of this approach. โข Behavioral Targeting: Learning how to use behavioral data to target mobile ads, including the ethical considerations and potential pitfalls of this technique. โข Cross-Device Targeting: Exploring the use of cross-device targeting to reach users across multiple devices, and understanding the challenges and opportunities of this approach. โข Measuring Success: Examining the key metrics for measuring the success of mobile ad targeting and personalization campaigns, and learning how to interpret and act on this data. โข Ethics and Privacy in Mobile Ad Targeting: Understanding the ethical considerations and privacy concerns surrounding mobile ad targeting, and learning how to navigate these challenges while still delivering effective campaigns.
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