Executive Development Programme in Media Email: Strategic Messaging
-- ViewingNowThe Executive Development Programme in Media Email: Strategic Messaging certificate course is a vital program designed to meet the growing industry demand for effective communication. This course emphasizes the importance of crafting compelling, data-driven messages that engage and motivate stakeholders.
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โข Email Strategy and Planning: Understanding the role of email in strategic messaging, developing an email marketing plan, setting goals and KPIs. โข Email List Building: Growing and segmenting an email list, collecting data and permissions, maintaining list hygiene. โข Email Design and Content: Creating effective email templates, writing compelling subject lines and copy, incorporating visuals and multimedia. โข Email Deliverability and Delivery: Ensuring inbox placement, managing bounces and unsubscribes, avoiding spam filters and blacklists. โข Email Analytics and Reporting: Measuring email performance, tracking engagement and conversion rates, analyzing data for insights and optimization. โข Email Automation and Personalization: Implementing triggered and drip campaigns, segmenting audiences, using dynamic content and merge tags. โข Email Integration and Marketing Technology: Integrating email with other channels and tools, selecting and using email service providers and marketing automation platforms. โข Email Compliance and Ethics: Following email regulations and best practices, protecting customer data and privacy, avoiding deceptive or misleading tactics.
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