Global Certificate in Paid Advertising: Smarter Outcomes
-- ViewingNowThe Global Certificate in Paid Advertising: Smarter Outcomes course is a comprehensive program designed to empower learners with the essential skills needed to thrive in the rapidly evolving world of paid advertising. This course focuses on data-driven strategies, innovative techniques, and industry best practices, enabling learners to create and manage high-performing ad campaigns that drive measurable results.
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โข Unit 1: Introduction to Paid Advertising
โข Unit 2: Understanding the Digital Advertising Landscape
โข Unit 3: Platform-Specific Paid Advertising: Google Ads
โข Unit 4: Platform-Specific Paid Advertising: Facebook Ads
โข Unit 5: Platform-Specific Paid Advertising: LinkedIn Ads
โข Unit 6: Crafting Effective Ad Copy & Visuals
โข Unit 7: Audience Targeting & Segmentation Strategies
โข Unit 8: Campaign Budgeting, Bidding, & Optimization
โข Unit 9: Tracking Performance Metrics & Attribution Modeling
โข Unit 10: Scaling Paid Advertising Campaigns for Global Reach
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