Global Certificate in Segmentation and Brand Management
-- ViewingNowThe Global Certificate in Segmentation and Brand Management is a comprehensive course designed to empower marketing professionals with the essential skills required in today's data-driven world. This course emphasizes the importance of segmenting markets effectively, understanding customer needs, and creating strong brand strategies that drive business growth.
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โข Unit 1: Introduction to Segmentation and Brand Management
โข Unit 2: Market Research and Analysis for Segmentation
โข Unit 3: Customer Segmentation Strategies and Techniques
โข Unit 4: Brand Positioning and Differentiation
โข Unit 5: Building and Managing Brand Identity
โข Unit 6: Segmentation and Targeting in Brand Management
โข Unit 7: Communicating the Brand to Segmented Markets
โข Unit 8: Measuring and Evaluating Brand Performance
โข Unit 9: Brand Strategy and Planning
โข Unit 10: Global Brand Management and Cultural Considerations
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