Certificate in Segmentation and Product Marketing
-- ViewingNowThe Certificate in Segmentation and Product Marketing is a comprehensive course designed to empower learners with the essential skills required in today's data-driven marketing landscape. This course highlights the importance of segmenting markets and customizing product marketing strategies to meet the unique needs of different customer groups.
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โข Unit 1: Introduction to Segmentation and Product Marketing
โข Unit 2: Market Research and Analysis for Segmentation
โข Unit 3: Customer Segmentation Strategies and Techniques
โข Unit 4: Product Positioning and Differentiation
โข Unit 5: Product Life Cycle and its Impact on Segmentation
โข Unit 6: Marketing Mix and Product Strategy
โข Unit 7: Segmentation in Digital and Social Media Marketing
โข Unit 8: Metrics and Analytics for Product Marketing
โข Unit 9: Ethical Considerations in Segmentation and Product Marketing
โข Unit 10: Case Studies and Real-World Examples of Segmentation and Product Marketing
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