Global Certificate in Website Performance & Brand Building
-- ViewingNowThe Global Certificate in Website Performance & Brand Building is a comprehensive course designed to empower learners with essential skills for career advancement in today's digital-first world. This course focuses on the critical areas of website performance optimization and brand building, which are in high demand across industries.
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โข Website Performance Optimization: Introduction to website performance, measuring performance, optimizing images, CSS and JavaScript, caching and content delivery networks (CDNs). โข User Experience (UX) Design: Understanding users, designing wireframes, prototyping, usability testing, accessibility and inclusive design. โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, technical SEO, local SEO, measuring and tracking SEO performance. โข Conversion Rate Optimization (CRO): Understanding user behavior, A/B testing, landing page optimization, cart abandonment, email marketing optimization. โข Social Media Marketing: Building a social media strategy, creating engaging content, measuring social media performance, influencer marketing, social media advertising. โข Content Marketing: Developing a content strategy, creating high-quality content, content distribution and promotion, measuring content performance. โข Email Marketing: Building an email list, creating effective email campaigns, measuring email performance, email automation, segmentation and personalization. โข Brand Building: Understanding brand identity, building brand awareness, measuring brand performance, brand storytelling, creating a brand strategy.
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