Executive Development Programme in Building High-Impact Lead Gen Teams
-- ViewingNowThe Executive Development Programme in Building High-Impact Lead Gen Teams is a certificate course designed to empower professionals in developing high-performing lead generation teams. This program emphasizes the importance of lead generation in today's data-driven sales environment, addressing industry demand for skilled leaders capable of driving growth and revenue.
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โข Lead Generation Fundamentals: Understanding the basics of lead generation, including the difference between marketing and sales leads, the importance of lead quality, and the lead generation process.
โข Building a High-Impact Lead Gen Strategy: Developing a comprehensive lead generation strategy that aligns with business goals, includes various lead generation channels, and defines key performance indicators (KPIs).
โข Targeting and Segmentation: Identifying and segmenting target audiences, creating buyer personas, and developing messaging that resonates with each segment.
โข Lead Generation Tactics: Exploring various lead generation tactics, including content marketing, social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
โข Lead Nurturing and Scoring: Developing a lead nurturing strategy that builds relationships with leads, moves them through the sales funnel, and scores them based on engagement and fit.
โข Sales and Marketing Alignment: Aligning sales and marketing teams around a common goal, sharing lead intelligence, and creating a seamless handoff process.
โข Measurement and Optimization: Measuring lead generation performance, identifying areas for improvement, and optimizing the lead generation process.
โข Emerging Trends in Lead Generation: Exploring emerging trends in lead generation, including artificial intelligence (AI), machine learning, and account-based marketing (ABM).
Note: This list is not exhaustive, and customized content may vary depending on the needs and goals of the organization.
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