Advanced Certificate in Campaign Analytics for Startups
-- ViewingNowThe Advanced Certificate in Campaign Analytics for Startups is a comprehensive course designed to equip learners with the essential skills needed to thrive in the dynamic world of data-driven marketing. This course is of utmost importance in today's digital age, where data-backed decision-making has become the cornerstone of successful marketing campaigns.
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โข Unit 1: Introduction to Campaign Analytics
โข Unit 2: Setting Up & Tracking Campaigns in Google Analytics
โข Unit 3: Understanding Key Metrics in Campaign Analytics
โข Unit 4: Utilizing UTM Parameters for In-Depth Analysis
โข Unit 5: Multi-Channel Funnels & Attribution Modeling
โข Unit 6: Segmentation & Advanced Analysis Techniques
โข Unit 7: A/B Testing & Conversion Rate Optimization
โข Unit 8: Integrating CRM Data with Campaign Analytics
โข Unit 9: Data Visualization & Storytelling with Data
โข Unit 10: Leveraging Insights for Data-Driven Decision Making
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