Certificate in Ad Tech Foundations
-- ViewingNowThe Certificate in Ad Tech Foundations is a comprehensive course designed to provide learners with essential skills in the Ad Tech industry. This program focuses on the fundamental concepts, technologies, and best practices that enable effective advertising technology solutions.
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โข Basics of Ad Tech
โข Programmatic Advertising
โข Digital Advertising Formats
โข Ad Targeting and Retargeting
โข Ad Fraud and Viewability
โข Ad Analytics and Metrics
โข Data Management Platforms (DMPs)
โข Demand Side Platforms (DSPs)
โข Supply Side Platforms (SSPs)
โข Cross-Device Tracking
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