Professional Certificate in Small Business Digital Product Management
-- ViewingNowThe Professional Certificate in Small Business Digital Product Management is a vital course designed to equip learners with the necessary skills to thrive in the digital product management industry. With the increasing demand for digital products, there is a growing need for professionals who can manage the entire product development lifecycle, from ideation to launch and beyond.
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• Digital Product Strategy & Development: This unit covers the development and execution of a digital product strategy, including market research, user experience design, and product roadmapping. <br>
• Digital Product Analytics: In this unit, students will learn how to use data and analytics to inform product decisions and measure success. This includes tracking and analyzing user behavior, A/B testing, and using data to drive product improvements. <br>
• Digital Product Design: This unit will cover the principles of user-centered design and how to apply them to digital products. Students will learn about user research, prototyping, and design systems. <br>
• Digital Product Marketing: This unit will cover the essentials of marketing digital products, including positioning, messaging, go-to-market strategies, and growth hacking techniques. <br>
• Digital Product Monetization: This unit will cover the various ways to monetize digital products, such as subscriptions, in-app purchases, and advertising. Students will learn about pricing strategies, revenue forecasting, and financial modeling. <br>
• Digital Product Project Management: This unit will cover the project management skills necessary to bring a digital product to market, including agile methodologies, sprint planning, and risk management. <br>
• Digital Product Legal & Compliance: This unit will cover the legal and compliance considerations for digital products, including data privacy, intellectual property, and accessibility. <br>
• Digital Product Leadership: This unit will cover the leadership and team management skills necessary to lead a successful digital product team, including communication, motivation, and delegation. <br>
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