Certificate in Website Performance & Customer Acquisition
-- ViewingNowThe Certificate in Website Performance & Customer Acquisition course is a comprehensive program designed to enhance your digital marketing skills. This course emphasizes the importance of website performance and customer acquisition, making it highly relevant in today's technology-driven world.
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โข Website Performance Optimization: Introduction to website performance, tools for measuring speed, optimizing images, minifying code, caching, and using a Content Delivery Network (CDN). โข User Experience (UX) Design: Importance of UX design, user-centered design principles, information architecture, wireframing, prototyping, and user testing. โข Conversion Rate Optimization (CRO): Understanding conversion rates, A/B testing, heatmaps, user behavior analysis, and landing page optimization. โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, technical SEO, local SEO, and link building. โข Social Media Marketing: Leveraging social media for customer acquisition, social media strategy, creating engaging content, and measuring social media performance. โข Email Marketing: Building an email list, email marketing automation, creating effective email campaigns, and measuring email marketing performance. โข Analytics and Data Analysis: Introduction to web analytics, tracking website performance, analyzing customer behavior, and creating data-driven strategies. โข Customer Value Optimization (CVO): Understanding customer lifetime value, creating customer avatars, and implementing strategies for increasing customer loyalty and repeat business.
โข Pay-Per-Click (PPC) Advertising: Introduction to PPC advertising, creating effective ad campaigns, keyword research, and measuring PPC performance.
Note: The above list is not exhaustive, and additional units or modules may be added based on the specific needs and goals of the course.
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