Masterclass Certificate in Customer Journey Architectures
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โข Customer Journey Mapping: Understanding the customer journey, touchpoints, and pain points.
โข Customer Experience (CX) Strategy: Developing a CX strategy that aligns with business goals.
โข User Research: Conducting user research to gather insights about customer needs and behaviors.
โข Personas & Segmentation: Creating customer personas and segmenting the audience for personalized experiences.
โข Customer Touchpoints: Identifying and optimizing customer touchpoints across channels.
โข Service Design: Applying service design principles to improve the customer experience.
โข Experience Measurement: Measuring and tracking the customer experience through metrics and KPIs.
โข Customer Feedback: Collecting and analyzing customer feedback to inform journey improvements.
โข Iterative Design: Implementing iterative design processes to continuously improve the customer journey.
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