Certificate in Data-Driven Market Research & Visualization for Startups
-- ViewingNowThe Certificate in Data-Driven Market Research & Visualization for Startups is a comprehensive course designed to empower learners with the essential skills required to excel in today's data-driven economy. This course highlights the importance of data-driven decision-making in startups and provides hands-on experience with the latest tools and techniques in market research and data visualization.
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โข Introduction to Data-Driven Market Research: Understanding the basics of data-driven market research, its importance, and benefits for startups.
โข Defining Startup Objectives & KPIs: Identifying and setting up key performance indicators (KPIs) and objectives for startups to measure their marketing efforts.
โข Market Segmentation & Targeting: Techniques for segmenting markets, identifying target audiences, and understanding customer needs.
โข Survey Design & Implementation: Creating effective surveys, collecting and analyzing data, and understanding the importance of sample size and bias.
โข Competitive Analysis: Researching competitors, understanding their strengths and weaknesses, and identifying opportunities and threats.
โข Data Visualization: Techniques for presenting data visually to better understand trends, patterns, and correlations.
โข Market Trends & Predictive Analysis: Analyzing market trends and using predictive analysis to anticipate future developments.
โข Tools & Platforms for Data Visualization: Hands-on experience with popular data visualization tools such as Tableau, Power BI, and Google Data Studio.
โข Storytelling with Data: Communicating insights effectively to stakeholders, combining data and narrative to drive decision-making.
โข Data Ethics & Privacy: Understanding the ethical considerations surrounding data collection, storage, and analysis, and GDPR compliance.
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