Professional Certificate in Paid Media: Strategic Insights
-- ViewingNowThe Professional Certificate in Paid Media: Strategic Insights is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on paid media strategies, a critical component of digital marketing, and covers various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
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โข Unit 1: Introduction to Paid Media
โข Unit 2: Key Concepts in Paid Media Strategy
โข Unit 3: Platforms for Paid Media: Primary & Secondary
โข Unit 4: Audience Targeting and Segmentation
โข Unit 5: Crafting Effective Paid Media Campaigns
โข Unit 6: Measuring Paid Media Performance Metrics
โข Unit 7: Data Analysis for Paid Media Optimization
โข Unit 8: Emerging Trends and Future of Paid Media
โข Unit 9: Case Studies in Successful Paid Media Strategies
โข Unit 10: Ethics and Best Practices in Paid Media
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