Masterclass Certificate in Content Targeting & Customer Insights
-- ViewingNowThe Masterclass Certificate in Content Targeting & Customer Insights is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This course emphasizes the importance of understanding customer behavior and using data-driven strategies to create targeted content that resonates with the audience.
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โข Unit 1: Introduction to Content Targeting & Customer Insights
โข Unit 2: Understanding Customer Segmentation
โข Unit 3: Analyzing Customer Data and Behavior
โข Unit 4: Psychographics: Uncovering Customer Values and Interests
โข Unit 5: Persona Development for Targeted Content
โข Unit 6: Keyword Research and Search Intent
โข Unit 7: Content Optimization for User Experience
โข Unit 8: Measuring Content Performance and ROI
โข Unit 9: Leveraging AI and Machine Learning in Content Targeting
โข Unit 10: Future Trends in Content Targeting and Customer Insights
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