Certificate in Small Business Digital Strategy
-- ViewingNowThe Certificate in Small Business Digital Strategy is a comprehensive course designed to empower learners with the essential skills to thrive in today's digital business landscape. This program highlights the importance of digital strategy in small businesses, addressing industry demand for professionals who can drive growth and innovation through digital channels.
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โข Digital Marketing Fundamentals: Understanding the digital landscape, digital channels, and how they can be used to reach business goals.
โข Website Design and Development: Creating an effective website that meets business goals, including user experience, design, and functionality.
โข Search Engine Optimization (SEO): Optimizing a website for search engines to increase visibility and drive organic traffic.
โข Social Media Marketing: Utilizing social media platforms to reach and engage with target audiences.
โข Email Marketing: Building and managing an email list, creating effective email campaigns, and measuring results.
โข Content Marketing: Developing and implementing a content marketing strategy to attract and retain customers.
โข Analytics and Data Analysis: Measuring and analyzing digital marketing efforts to optimize campaigns and make data-driven decisions.
โข Paid Advertising (PPC): Creating and managing paid advertising campaigns, including search, display, and social media ads.
โข Mobile Marketing: Optimizing digital marketing efforts for mobile devices, including mobile-friendly websites and apps.
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