Certificate in Data-Driven PR: Connected Storytelling
-- ViewingNowThe Certificate in Data-Driven PR: Connected Storytelling is a comprehensive course designed to empower PR professionals with the essential skills to excel in today's data-driven world. This course highlights the importance of data in PR and teaches learners how to leverage data-driven insights to craft compelling, targeted narratives that resonate with audiences and drive results.
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โข Data Collection and Analysis: This unit will cover the fundamentals of data collection, cleaning, and analysis using tools such as Excel, Google Sheets, and data visualization platforms.
โข Storytelling with Data: In this unit, students will learn how to turn raw data into compelling stories that engage audiences and support public relations goals.
โข Media Monitoring and Evaluation: Students will explore the latest media monitoring and evaluation techniques to track the impact of their data-driven PR campaigns.
โข Data Visualization for PR: This unit will cover best practices for creating effective data visualizations that grab attention and communicate key messages.
โข Social Media Analytics: In this unit, students will learn how to use social media analytics to inform PR strategy and measure the success of data-driven campaigns.
โข Ethics and Data in PR: This unit will explore the ethical considerations surrounding the use of data in PR, including data privacy and security.
โข Case Studies in Data-Driven PR: Students will examine real-world examples of successful data-driven PR campaigns to gain insights and inspiration.
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