Professional Certificate in UX Analytics & User Behavior
-- ViewingNowThe Professional Certificate in UX Analytics & User Behavior course is a comprehensive program that focuses on the essential skills necessary for understanding user behavior and optimizing user experience (UX). This course is increasingly important as businesses recognize the value of UX analytics in improving customer satisfaction, increasing user retention, and driving revenue growth.
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โข Introduction to UX Analytics: Understanding the fundamentals of UX analytics, its importance, and how it contributes to improving user experience.
โข User Behavior Research Methods: Exploring various qualitative and quantitative research methods to study user behavior.
โข Data Collection Techniques: Learning different data collection methods, such as surveys, interviews, usability testing, and analytics tools.
โข Data Analysis for UX: Analyzing user behavior data to derive actionable insights and improve user experience.
โข User Segmentation and Personas: Creating user segments and personas based on user behavior data.
โข Usability Metrics and KPIs: Understanding key usability metrics, such as task completion rate, error rate, and time to complete tasks, and how to set up KPIs for UX.
โข Heuristic Evaluation: Applying heuristic evaluation to identify usability issues and improve user experience.
โข A/B Testing and Experimentation: Implementing A/B testing and experimentation to validate UX decisions.
โข Communicating UX Findings: Presenting UX analytics findings to stakeholders and influencing product decisions.
Note: This content is intended to be used as a guide for creating a professional certificate course in UX analytics and user behavior. It is not a comprehensive syllabus and may require further refinement based on the specific needs and goals of the course.
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