Executive Development Programme in Ad Fraud & Innovation
-- ViewingNowThe Executive Development Programme in Ad Fraud & Innovation is a certificate course designed to empower professionals with the knowledge and skills to combat ad fraud and drive innovation in the digital advertising industry. This program emphasizes the growing importance of detecting and preventing ad fraud, which costs companies billions of dollars annually.
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โข Ad Fraud Fundamentals
โข Understanding Ad Fraud Techniques (e.g. bot traffic, click spamming, cookie stuffing)
โข Ad Fraud Detection and Prevention Strategies
โข The Role of Machine Learning in Ad Fraud Detection
โข Ad Verification and Brand Safety Measures
โข Innovative Approaches to Ad Fraud Management
โข The Impact of Ad Fraud on Businesses and the Advertising Ecosystem
โข Regulations and Compliance in Advertising (e.g. GDPR, CCPA)
โข Best Practices for Ad Fraud Mitigation and Recovery
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