Executive Development Programme in Strategic Pricing Models
-- ViewingNowThe Executive Development Programme in Strategic Pricing Models certificate course is a comprehensive program designed to enhance your pricing strategies and decision-making skills. This course is crucial for professionals in various industries, as effective pricing is a key driver of revenue growth and profitability.
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โข Strategic Pricing Fundamentals: Understanding the basics of strategic pricing, its importance, and how it differs from traditional cost-plus pricing.
โข Value-based Pricing: Learning to price based on the perceived value of a product or service, rather than on costs or competition.
โข Price Discrimination Models: Exploring different price discrimination strategies such as versioning, segmentation, and peak pricing.
โข Price Bundling and Grouping: Understanding how to bundle or group products and services to increase revenue and customer value.
โข Dynamic Pricing: Learning to adjust prices in real-time based on market conditions, customer behavior, and other factors.
โข Pricing Psychology: Exploring how customers perceive and respond to different prices and pricing strategies.
โข Pricing Metrics and Analytics: Measuring and analyzing the effectiveness of pricing strategies, and using data to make informed pricing decisions.
โข Competitive Pricing Strategies: Understanding how to price in competitive markets, including strategies such as price skimming, penetration pricing, and flanking.
โข Pricing and Revenue Management: Learning how to manage pricing and revenue across different channels, such as e-commerce, retail, and wholesale.
โข Strategic Pricing Implementation: Developing a plan to implement strategic pricing models in an organization, including change management and communication strategies.
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