Advanced Certificate in CRO & Performance Marketing
-- ViewingNowThe Advanced Certificate in CRO & Performance Marketing is a comprehensive course designed to equip learners with the essential skills required in today's digital marketing landscape. This course focuses on Conversion Rate Optimization (CRO) and Performance Marketing, two critical areas that can significantly impact a business's bottom line.
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โข Advanced A/B Testing: This unit will cover the best practices and strategies for conducting advanced A/B tests to optimize conversion rates and improve website performance. โข Conversion Funnel Optimization: This unit will focus on optimizing the conversion funnel to increase sales, sign-ups, and other desired actions. โข Data-Driven Decision Making: This unit will teach students how to use data analytics tools and techniques to make informed decisions about CRO and performance marketing strategies. โข Personalization and Behavioral Targeting: This unit will cover the use of personalization and behavioral targeting techniques to improve website engagement and conversion rates. โข Advanced Landing Page Optimization: This unit will focus on creating and optimizing landing pages that convert visitors into customers. โข Mobile CRO: This unit will cover mobile-specific CRO strategies, including mobile-friendly design, mobile-optimized content, and mobile payment optimization. โข Multi-Channel Attribution: This unit will teach students how to track and analyze conversions across multiple channels, including social media, email, and search engines. โข Advanced SEO Techniques: This unit will cover advanced SEO techniques, including technical SEO, local SEO, and link building, to improve website visibility and drive organic traffic. โข PPC Optimization: This unit will cover advanced PPC strategies, including keyword research, ad copywriting, and bid management, to improve ad performance and reduce cost-per-click. โข Advanced Analytics and Reporting: This unit will cover advanced analytics tools and techniques, including custom reporting, segmentation, and data visualization, to help students better understand and communicate the impact of their CRO and performance marketing efforts.
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