Executive Development Programme Results-Oriented Mobile Analytics
-- ViewingNowThe Executive Development Programme in Results-Oriented Mobile Analytics is a certificate course tailored to meet the growing industry demand for data-driven mobile marketing experts. This program equips learners with essential skills to optimize mobile campaigns, improve user engagement, and drive business growth.
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โข Introduction to Mobile Analytics: Understanding the basics of mobile analytics, data collection, and analysis.
โข Key Performance Indicators (KPIs): Identifying and tracking essential mobile KPIs such as user acquisition, engagement, and retention.
โข Data Visualization: Presenting data in a clear and actionable way, using charts, graphs, and dashboards.
โข A/B Testing and Optimization: Implementing A/B tests to optimize mobile app performance, user experience, and conversion rates.
โข Mobile Attribution: Tracking and understanding the customer journey, from acquisition to conversion.
โข Big Data and Machine Learning: Leveraging big data and machine learning techniques for mobile analytics.
โข Privacy and Security: Ensuring data privacy and security in mobile analytics, adhering to regulations and best practices.
โข Integrating Mobile Analytics with Business Intelligence (BI): Combining mobile analytics data with BI tools to drive business decisions.
โข Results-Oriented Mobile Analytics: Focusing on measuring and achieving specific business outcomes through mobile analytics.
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