Executive Development Programme in Sales & Marketing Leadership Development
-- ViewingNowThe Executive Development Programme in Sales & Marketing Leadership is a certificate course designed to empower professionals with the necessary skills to excel in sales and marketing leadership roles. This program highlights the importance of strategic decision-making, customer-centric approaches, and data-driven insights in today's dynamic business environment.
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โข Sales Strategy and Planning: Understanding the market, setting sales targets, and developing effective sales strategies.
โข Marketing Fundamentals: Exploring marketing concepts, customer analysis, brand management, and marketing communication.
โข Sales Techniques: Mastering consultative selling, sales negotiation, and closing techniques.
โข Digital Marketing: Learning about social media, content marketing, search engine optimization, and online advertising.
โข Customer Relationship Management: Managing customer databases, customer service, and building customer loyalty.
โข Data-Driven Sales and Marketing: Utilizing data analytics, sales forecasting, and market research for better decision making.
โข Leadership and Team Management: Developing leadership skills, building high-performance teams, and motivating sales and marketing teams.
โข Sales and Marketing Ethics: Understanding ethical considerations in sales and marketing, such as privacy, transparency, and compliance.
โข Innovation in Sales and Marketing: Exploring new trends and technologies in sales and marketing, such as artificial intelligence, virtual reality, and experiential marketing.
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