Certificate in Content Strategy for Sales Growth
-- ViewingNowThe Certificate in Content Strategy for Sales Growth is a comprehensive course designed to empower learners with essential skills for career advancement in today's digital age. This course focuses on the importance of content strategy in driving sales growth and improving brand visibility.
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GBP £ 140
GBP £ 202
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โข Content Strategy Fundamentals: Understanding the basics of content strategy, its importance, and how it contributes to sales growth. โข Buyer Personas & Customer Journey: Defining target audiences, creating buyer personas, and mapping the customer journey. โข Content Audit & Analysis: Conducting a comprehensive content audit, analyzing existing content, and identifying gaps. โข Content Planning & Creation: Planning and creating engaging, high-quality content tailored to different stages of the sales funnel. โข SEO for Sales Growth: Implementing search engine optimization (SEO) best practices to improve visibility and drive organic traffic. โข Content Distribution & Promotion: Developing and executing effective content distribution and promotion strategies. โข Content Measurement & Analysis: Establishing key performance indicators (KPIs), tracking performance, and analyzing results to optimize content strategy. โข Content Marketing Tools: Utilizing various content marketing tools for planning, creation, distribution, and analysis. โข Ethics in Content Strategy: Understanding the ethical considerations and responsibilities in content strategy and marketing.
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