Global Certificate in Small Business Content Strategy
-- ViewingNowThe Global Certificate in Small Business Content Strategy course is a comprehensive program designed to meet the growing industry demand for effective content marketing strategies. This course emphasizes the importance of creating and implementing data-driven content strategies tailored for small businesses, helping learners to stand out in the competitive digital landscape.
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โข Small Business Content Strategy Fundamentals: Understanding the basics of content strategy and its importance in small businesses.
โข Content Audit and Analysis: Learning how to evaluate and analyze existing content to identify gaps and opportunities.
โข Buyer Personas and Customer Journey Mapping: Defining target audiences and mapping out their content needs and preferences.
โข Content Creation and Curation: Developing a plan for creating and curating high-quality, relevant content.
โข Content Distribution and Promotion: Strategies for getting content in front of the right people at the right time.
โข Content Measurement and Optimization: Learning how to measure the success of content efforts and make data-driven decisions for improvement.
โข Content Marketing Tools and Technologies: Exploring the latest tools and technologies for content creation, distribution, and measurement.
โข Content Marketing Ethics and Best Practices: Understanding the ethical considerations and best practices in content marketing.
โข Case Studies and Real-World Examples: Examining successful content marketing campaigns and learning from real-world examples.
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