Global Certificate in Small Business Brand Storytelling
-- ViewingNowThe Global Certificate in Small Business Brand Storytelling is a comprehensive course designed to meet the growing industry demand for compelling brand storytelling. This course emphasizes the importance of creating authentic and engaging narratives that connect small businesses with their target audience, driving growth and success.
4,110+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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Unit 1: Introduction to Small Business Brand Storytelling – Understanding the importance of crafting a unique and compelling brand story for small businesses.
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Unit 2: Identifying Target Audience – Techniques for researching and understanding the ideal customer, their pain points, and how the brand story can address them.
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Unit 3: Crafting the Brand Narrative – Developing a clear, concise, and engaging brand narrative that resonates with the target audience.
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Unit 4: Visual Branding & Design – Utilizing design elements to create a consistent visual identity that supports the brand story.
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Unit 5: Tone of Voice & Copywriting – Establishing a distinctive tone of voice and writing style that communicates the brand story effectively across various platforms.
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Unit 6: Social Media & Content Strategy – Leveraging social media and content marketing to share the brand story and engage with the target audience.
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Unit 7: Customer Experience & Relationship Building – Creating memorable experiences that reinforce the brand story and foster customer loyalty.
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Unit 8: Measuring Success & Adapting the Brand Story – Tools and techniques for tracking the impact of the brand story and making data-driven adjustments.
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Unit 9: Brand Storytelling in a Global Context – Exploring cultural nuances and considerations when sharing the brand story across international markets.
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Unit 10: Ethical Brand Storytelling – Ensuring authenticity, transparency, and responsibility in the brand storytelling process.
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