Masterclass Certificate Mobile Customer Journey Mastery
-- ViewingNowThe Mobile Customer Journey Mastery certificate course by Masterclass is a comprehensive program designed to empower professionals with the essential skills needed to excel in today's mobile-centric business landscape. This course highlights the importance of understanding and optimizing the mobile customer journey to drive growth, increase customer satisfaction, and improve brand loyalty.
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โข User Experience (UX) Design Fundamentals: This unit will cover the basics of UX design, including user research, prototyping, and usability testing. Students will learn how to create user-centered mobile experiences.
โข Mobile Platforms and Devices: This unit will focus on the different mobile platforms (iOS, Android) and devices (smartphones, tablets) available in the market. Students will learn about the unique features and constraints of each platform and device.
โข Customer Journey Mapping: This unit will teach students how to create customer journey maps to visualize and understand the customer's experience. Students will learn how to identify pain points, opportunities, and touchpoints in the mobile customer journey.
โข Mobile Analytics and Metrics: This unit will cover the essential mobile analytics and metrics, such as user acquisition, engagement, retention, and conversion rates. Students will learn how to track and analyze mobile data to optimize the customer journey.
โข Mobile Marketing and Personalization: This unit will focus on mobile marketing strategies and techniques, such as push notifications, in-app messaging, and location-based services. Students will learn how to personalize the mobile experience to increase customer engagement and loyalty.
โข Mobile Payment and Commerce: This unit will cover mobile payment and commerce solutions, such as Apple Pay, Google Wallet, and Samsung Pay. Students will learn how to integrate mobile payment and commerce into the mobile customer journey.
โข Mobile Security and Privacy: This unit will focus on mobile security and privacy concerns, such as data breaches, malware, and phishing attacks. Students will learn how to protect user data and maintain privacy in the mobile customer journey.
โข Mobile App Store Optimization (ASO): This unit will cover ASO techniques, such as keyword optimization, app store ranking factors, and app store optimization tools. Students will learn how to optimize their mobile app for app store search and discovery.
โข Mobile Customer Support and Service: This unit will focus on mobile
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