Professional Certificate in Customer Segmentation: A Practical Guide
-- ViewingNowThe Professional Certificate in Customer Segmentation: A Practical Guide is a crucial course for professionals aiming to enhance their skills in customer analysis and marketing strategies. The course focuses on the importance of customer segmentation, a vital aspect of modern business that enables organizations to target specific customer groups effectively.
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Unit 1: Introduction to Customer Segmentation
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Unit 2: Understanding Customer Data
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Unit 3: Data Preprocessing and Cleaning
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Unit 4: Customer Segmentation Techniques
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Unit 5: Cluster Analysis for Customer Segmentation
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Unit 6: Segmentation Using Decision Trees and Random Forests
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Unit 7: Customer Segmentation with RFM Analysis
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Unit 8: Visualizing Customer Segments
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Unit 9: Applying Customer Segmentation in Business
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Unit 10: Case Studies and Real-World Examples
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