Global Certificate in AR/VR and the Evolution of Marketing

• Introduction to AR/VR and Marketing: Understanding the basics of Augmented Reality (AR) and Virtual Reality (VR) technology and their impact on marketing.
• History and Evolution of AR/VR in Marketing: Tracing the development of AR/VR in marketing, from early experiments to the latest trends.
• Immersive Marketing: AR/VR Applications: Exploring the various ways AR/VR technologies are being used in marketing campaigns, including product demonstrations, virtual tours, and interactive ads.
• Measuring Success in AR/VR Marketing: Examining the key performance indicators (KPIs) for AR/VR marketing campaigns, including engagement, conversion, and retention rates.
• Best Practices for AR/VR Marketing: Learning from successful AR/VR marketing campaigns and identifying best practices for creating immersive and effective marketing experiences.
• Ethical Considerations in AR/VR Marketing: Examining the ethical implications of AR/VR technology in marketing, including privacy concerns and the potential for manipulation.
• Future of AR/VR in Marketing: Exploring emerging trends and future possibilities for AR/VR in marketing, including the integration of artificial intelligence, machine learning, and other advanced technologies.
• Case Studies in AR/VR Marketing: Analyzing real-world examples of successful AR/VR marketing campaigns and identifying key takeaways for developing effective immersive marketing experiences.

```less Note: The primary keyword for this course is "AR/VR Marketing", and it is used in every unit. Secondary keywords include "immersive marketing", "marketing campaigns", "key performance indicators (KPIs)", "best practices", "ethical implications", and "emerging trends". ```