Professional Certificate in Ad Campaign Analytics for Growth
-- ViewingNowThe Professional Certificate in Ad Campaign Analytics for Growth is a comprehensive course designed to meet the growing industry demand for skilled digital marketing professionals. This certificate course emphasizes the importance of data-driven decision-making in advertising campaigns and empowers learners with the essential skills required to analyze, optimize, and scale ad campaigns for business growth.
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• Ad Campaign Analytics
• Key Performance Indicators (KPIs) in Ad Campaigns
• Data Collection and Analysis Tools for Ad Campaigns
• Setting Up and Tracking Conversion Goals
• Understanding Ad Metrics: CTR, CPC, CPM, and Conversion Rate
• A/B Testing and Optimization in Ad Campaigns
• Attribution Models in Ad Campaign Analytics
• Leveraging Data Visualization for Ad Campaign Analysis
• Scaling Ad Campaigns with Data-Driven Insights
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