Professional Certificate in Social Media for Business Journalism
-- ViewingNowThe Professional Certificate in Social Media for Business Journalism is a vital course designed to meet the growing industry demand for journalists who can leverage social media to engage audiences and drive business growth. This certificate course equips learners with essential skills to excel in today's digital media landscape.
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โข Social Media Platforms for Journalism • Understanding the various social media platforms and their relevance to journalism is crucial. This unit covers popular platforms like Twitter, Facebook, Instagram, LinkedIn, and TikTok.
โข News Writing & Editing for Social Media • This unit focuses on crafting engaging and concise news stories tailored for social media, including headline writing and editing techniques.
โข Social Media Analytics • Learn to analyze and interpret social media data to gauge performance, reach, and engagement. Familiarize with tools like Google Analytics, Sprout Social, and Hootsuite.
โข Ethics and Legal Considerations for Social Media Journalism • Understand the ethical and legal implications of social media use in journalism, including privacy concerns, libel, and copyright issues.
โข Best Practices for Verification & Fact-checking • This unit teaches the best practices for verifying and fact-checking information obtained from social media sources.
โข Building a Social Media Presence • Learn how to build and maintain a professional social media presence, including strategies for audience growth, engagement, and influencer outreach.
โข Social Media Video Production • Understand the basics of producing high-quality video content for social media, including live streaming and vertical video formats.
โข Social Media Advertising for Journalism • This unit covers the basics of social media advertising, including setting up and managing ad campaigns, targeting, and measurement.
โข Social Media Crisis Management • Learn how to handle a social media crisis, including developing a crisis communication plan and responding to negative feedback.
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