Professional Certificate in Marketing Analytics: Data-Driven Success
-- ViewingNowThe Professional Certificate in Marketing Analytics: Data-Driven Success is a course designed to equip learners with essential skills for career advancement in today's data-driven marketing landscape. This program is critical for professionals seeking to enhance their analytical skills and stay competitive in the industry.
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โข Introduction to Marketing Analytics: Understanding the role of data in marketing decisions, data collection methods, and marketing metrics.
โข Data Analysis for Marketers: Data cleaning, preparing data for analysis, and using data analysis tools to uncover insights.
โข Statistical Analysis in Marketing: Hypothesis testing, regression analysis, and other statistical methods to analyze marketing data.
โข Segmentation and Targeting: Customer segmentation techniques, targeting strategies, and positioning in the market.
โข Marketing Mix Modeling: Analyzing the impact of the four Ps (Product, Price, Place, Promotion) on marketing performance.
โข Predictive Analytics in Marketing: Predictive modeling techniques, including decision trees, neural networks, and logistic regression.
โข Marketing Attribution and Optimization: Attribution models, cross-channel attribution, and optimization techniques for marketing campaigns.
โข Data Visualization and Communication: Communicating insights effectively using data visualization tools and techniques.
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