Advanced Certificate in Power BI for Marketing Professionals
-- ViewingNowThe Advanced Certificate in Power BI for Marketing Professionals is a crucial course designed for marketing experts seeking to leverage data-driven insights for strategic decision-making. This certification emphasizes the importance of data visualization and business intelligence in modern marketing.
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โข Power BI Basics for Marketing Professionals: Introduction to Power BI, understanding data sources, data importing, and data modeling
โข Data Visualization with Power BI: Creating interactive visualizations, customizing visualizations, and best practices for data storytelling
โข Power BI Dashboards for Marketing Analytics: Building and customizing marketing dashboards, scheduling data refreshes, and sharing with stakeholders
โข Advanced Data Modeling in Power BI: Creating and managing relationships, managing large datasets, and DAX calculations
โข Power BI for Customer Segmentation: Analyzing customer data, creating customer segments, and visualizing customer insights
โข Power BI for Marketing Attribution: Tracking marketing campaigns, measuring marketing performance, and optimizing marketing strategies
โข Power BI for A/B Testing: Conducting A/B tests, visualizing test results, and making data-driven decisions
โข Power BI for Predictive Analytics: Implementing predictive analytics, understanding machine learning algorithms, and applying predictive models to marketing data
โข Power BI for Marketing ROI Analysis: Measuring marketing ROI, identifying high-performing campaigns, and optimizing marketing budgets
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