Certificate in Travel Marketing: Email Marketing Best Practices
-- ViewingNowThe Certificate in Travel Marketing: Email Marketing Best Practices course is essential for individuals seeking to excel in the thriving travel industry. This course highlights the importance of email marketing, a powerful tool for reaching and engaging customers in the travel sector.
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GBP £ 140
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โข Email Marketing Basics: Understanding the fundamentals of email marketing, including the importance of email lists, segmentation, and personalization.
โข Building an Email List: Techniques and strategies for growing an engaged and targeted email list, including website sign-up forms, lead magnets, and social media promotion.
โข Email Design and Content: Best practices for creating visually appealing and effective email campaigns, including subject line creation, copywriting, and call-to-action placement.
โข Email Automation: Utilizing automation tools to send triggered and targeted emails based on user behavior and preferences.
โข Email Deliverability: Strategies for improving email deliverability, including list cleaning, authentication, and sending frequency.
โข Email Analytics: Measuring and analyzing email marketing performance, including open rates, click-through rates, and conversion rates.
โข A/B Testing: Techniques for testing and optimizing email campaigns, including subject line testing, content testing, and send time testing.
โข Legal and Ethical Considerations: Understanding legal and ethical considerations in email marketing, including CAN-SPAM compliance, data privacy, and unsubscribe management.
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