Global Certificate in Marketing Technology Platforms
-- ViewingNowThe Global Certificate in Marketing Technology Platforms course is a comprehensive program designed to meet the growing industry demand for professionals with expertise in marketing technology. This course emphasizes the importance of marketing platforms in today's digital landscape and equips learners with essential skills to advance their careers.
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GBP £ 140
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โข Marketing Technology Landscape: Overview of MarTech platforms, trends, and their role in modern marketing.
โข Customer Relationship Management (CRM): Understanding CRM systems, their features, and benefits for marketing.
โข Marketing Automation: Concepts and best practices for marketing automation platforms, including lead nurturing and email campaigns.
โข Social Media Management: Utilizing social media management tools for content scheduling, analytics, and community engagement.
โข Content Management Systems (CMS): Overview of popular CMS platforms and their impact on content marketing strategies.
โข Search Engine Marketing (SEM): Techniques for paid search, including keyword research, ad creation, and campaign management.
โข Search Engine Optimization (SEO): Strategies for optimizing websites and content for organic search, focusing on on-page and off-page factors.
โข Data Analytics and Reporting: Analyzing and interpreting marketing data to measure performance and optimize strategies.
โข Mobile Marketing Technologies: Overview of mobile marketing platforms, including SMS, push notifications, and in-app messaging.
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