Certificate in UK E-commerce: Content Strategy
-- ViewingNowThe Certificate in UK E-commerce: Content Strategy is a comprehensive course designed to equip learners with essential skills in e-commerce content strategy. This course emphasizes the importance of creating and implementing effective content strategies that drive sales and engagement in the UK e-commerce market.
7,015+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข E-commerce Content Strategy Fundamentals: Understanding the basics of e-commerce content strategy, its importance, and how it contributes to business success.
โข Buyer Personas and Customer Journey Mapping: Identifying and understanding target audiences, creating buyer personas, and mapping the customer journey.
โข Keyword Research and SEO for E-commerce: Learning effective keyword research techniques and SEO strategies to optimize e-commerce content.
โข Creating Compelling Product Descriptions: Developing engaging, informative, and persuasive product descriptions that drive sales.
โข Content Creation for Category and Landing Pages: Designing and writing content for category and landing pages that improve user experience and conversion rates.
โข Content Marketing and Promotion Strategies: Utilizing content marketing tactics and promotion strategies to increase e-commerce site traffic and sales.
โข User-generated Content and Social Proof: Leveraging user-generated content, reviews, and testimonials to build trust and credibility.
โข Content Analytics and Optimization: Measuring content performance, analyzing data, and optimizing content based on insights.
โข Managing E-commerce Content Workflow: Establishing efficient content workflow processes, from ideation to publication.
โข Future Trends in E-commerce Content Strategy: Exploring emerging trends and technologies shaping the future of e-commerce content strategy.
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