Executive Development Programme in Data-Driven Senior Marketing
-- ViewingNowThe Executive Development Programme in Data-Driven Senior Marketing is a certificate course designed to equip marketing professionals with essential data analysis skills. In today's digital age, businesses rely heavily on data to make informed decisions, and this course provides marketers with the tools and techniques to leverage data in their strategic planning and execution.
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โข Data-Driven Marketing Foundations: Understanding Data-Driven Marketing, Big Data, and Marketing Analytics
โข Data Collection and Management: Data Collection Methods, Data Management Tools, and Data Quality Assurance
โข Data Analysis for Marketing: Data Analysis Techniques, Data Visualization, and Interpreting Results
โข Market Segmentation and Targeting: Customer Segmentation, Targeting Strategies, and Positioning
โข Customer Relationship Management (CRM): CRM Systems, Customer Lifetime Value (CLV), and Customer Retention
โข Digital Marketing Analytics: Website Analytics, Social Media Analytics, and Email Marketing Analytics
โข Predictive Analytics and Modeling: Predictive Modeling Techniques, Model Validation, and Deployment
โข Data Privacy and Security: Data Privacy Regulations, Data Security Best Practices, and Ethical Considerations
โข Marketing Performance Metrics: Key Performance Indicators (KPIs), Return on Investment (ROI), and Performance Optimization
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