Executive Development Programme in Marketing Analytics and Strategy
-- ViewingNowThe Executive Development Programme in Marketing Analytics and Strategy certificate course is a comprehensive program designed to equip learners with essential skills in marketing analytics and strategy. This course is crucial in today's data-driven world, where businesses rely heavily on data analysis to make informed marketing decisions.
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โข Foundations of Marketing Analytics: Introduction to marketing analytics, data-driven decision making, marketing metrics and KPIs.
โข Customer Analytics: Customer segmentation, customer lifetime value, customer profiling, and behavioral analytics.
โข Market Research Methods: Qualitative and quantitative research methods, survey design, and data collection.
โข Digital Marketing Analytics: Web analytics, social media analytics, email marketing, and mobile marketing analytics.
โข Predictive Analytics: Predictive modeling, data mining, and machine learning algorithms for marketing.
โข Marketing Mix Modeling: Attribution modeling, marketing mix modeling, and marketing ROI analysis.
โข Data Visualization and Reporting: Data storytelling, data visualization tools, and dashboard design.
โข Marketing Strategy: Marketing planning, positioning, targeting, and segmentation strategies.
โข Ethics in Marketing Analytics: Data privacy, data security, and ethical use of data in marketing.
Note: The above list is not exhaustive and the actual units may vary based on the program's objectives and target audience.
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