Advanced Certificate in Customer Journey Measurement
-- ViewingNowThe Advanced Certificate in Customer Journey Measurement is a comprehensive course designed for professionals seeking to enhance their skills in customer experience management. This certificate program emphasizes the importance of measuring and analyzing customer interactions across various touchpoints to optimize journeys and improve overall business performance.
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โข Customer Journey Mapping: Understanding the customer journey, touchpoints, and pain points.
โข Data Collection Methods: Exploring various data collection methods for customer journey measurement.
โข Data Analysis Techniques: Applying descriptive, diagnostic, predictive, and prescriptive analytics to customer journey data.
โข Key Performance Indicators (KPIs): Identifying and tracking critical KPIs in the customer journey.
โข Multi-Channel Attribution: Analyzing the contribution of different channels in the customer journey.
โข Predictive Analytics: Using predictive analytics to forecast customer behavior and optimize the customer journey.
โข Customer Lifetime Value (CLV): Calculating and maximizing the CLV through customer journey measurement.
โข Voice of the Customer (VoC): Listening and responding to customer feedback for continuous improvement.
โข Marketing Technology Stack: Leveraging marketing technology to measure and optimize the customer journey.
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