Certificate in University Storytelling: Content Strategy
-- ViewingNowThe Certificate in University Storytelling: Content Strategy is a comprehensive course designed to meet the rising industry demand for compelling and strategic content. This program equips learners with essential skills to excel in the competitive world of content creation and marketing.
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โข Unit 1: Introduction to University Storytelling & Content Strategy
โข Unit 2: Understanding Your Audience: Segmentation, Profiling & Personas
โข Unit 3: Brand Identity & Voice Development
โข Unit 4: Content Planning & Calendar Creation
โข Unit 5: Crafting Compelling Narratives for Higher Education
โข Unit 6: Multi-Channel Content Distribution & Promotion Strategies
โข Unit 7: Measuring Effectiveness: Key Metrics & Analytics for University Storytelling
โข Unit 8: Leveraging User-Generated Content & Advocacy
โข Unit 9: Accessibility, Inclusivity & Ethics in University Storytelling
โข Unit 10: Future Trends in Higher Education Content Strategy
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