Executive Development Programme in Content Marketing to Seniors
-- ViewingNowThe Executive Development Programme in Content Marketing is a certificate course designed for seniors seeking to enhance their digital marketing skills. In today's digital age, content marketing has become a critical aspect of business growth and success.
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โข Content Marketing Strategy – This unit will cover the development of a content marketing strategy that aligns with business goals, including audience research, content planning, and channel selection.
โข Content Creation – This unit will focus on the creation of high-quality content that resonates with the target audience and drives engagement, including writing, design, and multimedia production.
โข Content Distribution – This unit will explore effective methods for distributing content to reach the target audience, including social media, email marketing, influencer outreach, and paid promotion.
โข Content Performance Metrics – This unit will cover the key metrics for measuring the success of content marketing efforts, including website traffic, engagement, leads, and sales. It will also explore tools for tracking and reporting on these metrics.
โข Search Engine Optimization (SEO) – This unit will cover the fundamentals of search engine optimization (SEO) and how to optimize content for search engines to increase visibility and drive organic traffic.
โข Content Marketing Tools – This unit will explore a variety of content marketing tools for content creation, distribution, and performance tracking, including content management systems, social media management tools, and analytics platforms.
โข Content Marketing Ethics – This unit will cover the ethical considerations of content marketing, including transparency, privacy, and disclosure. It will also explore the importance of maintaining a consistent brand voice and tone across all content.
โข Content Marketing Trends – This unit will explore the latest trends in content marketing, including emerging channels, formats, and technologies. It will also cover how to stay up-to-date with industry developments and adapt content strategies accordingly.
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