Global Certificate PR Survey Data Analysis: Trend Forecasting
-- ViewingNowThe Global Certificate PR Survey Data Analysis: Trend Forecasting course is a powerful learning opportunity for PR professionals seeking to stay ahead in the data-driven industry. This course emphasizes the importance of data analysis and trend forecasting in PR, an increasingly vital skillset demanded by the industry.
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โข Data Collection Techniques: Understanding various methods for gathering PR survey data, including online surveys, telephone interviews, and focus groups.
โข Data Cleaning and Preparation: Techniques for ensuring data accuracy, consistency, and completeness, as well as preparing data for analysis.
โข Descriptive Statistics: Basic statistical measures and graphical representations for summarizing and visualizing PR survey data.
โข Inferential Statistics: Methods for making predictions and inferences about a larger population based on a sample of PR survey data.
โข Regression Analysis: Techniques for modeling the relationship between a dependent variable (e.g. public opinion) and one or more independent variables (e.g. PR campaigns) in PR survey data.
โข Trend Analysis: Methods for identifying and quantifying patterns and trends in PR survey data over time.
โข Sentiment Analysis: Techniques for identifying and measuring positive, negative, and neutral opinions in PR survey data.
โข Data Visualization: Best practices for creating effective and informative visual representations of PR survey data.
โข Trend Forecasting: Techniques for using PR survey data to predict future trends and identify potential opportunities or threats.
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