Certificate in University Storytelling and Advocacy
-- ViewingNowThe Certificate in University Storytelling and Advocacy is a comprehensive course designed to empower learners with the skills to create compelling narratives and advocate for various causes. This program emphasizes the importance of storytelling in higher education, addressing the industry's growing demand for strategic communication and advocacy professionals.
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โข University Storytelling Techniques: An introduction to the art of storytelling in the context of universities, including the importance of narrative and the elements of a compelling story. โข Advocacy and Higher Education: Understanding the role of advocacy in universities, the importance of promoting a university's mission, and the impact of advocacy on university reputation. โข Crafting a University Narrative: Techniques for creating a compelling university narrative, including the use of anecdotes, data, and visuals. โข Stakeholder Engagement: Identifying and engaging with key university stakeholders, including students, faculty, alumni, and community members. โข Digital Storytelling: Leveraging digital platforms to tell university stories, including social media, video, and podcasting. โข Measuring Success: Establishing metrics for measuring the success of university storytelling and advocacy efforts, including engagement, reach, and impact. โข Crisis Communications: Developing a crisis communication plan for universities, including strategies for responding to negative stories and protecting university reputation. โข Case Studies in University Storytelling: An examination of successful university storytelling and advocacy campaigns, including best practices and lessons learned. โข Ethics in University Storytelling: Understanding the ethical considerations of university storytelling, including the importance of accuracy, fairness, and transparency.
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