Global Certificate in LinkedIn Ads: Modern Best Practices
-- ViewingNowThe Global Certificate in LinkedIn Ads: Modern Best Practices course is a must-take for professionals aiming to enhance their digital marketing skills. This course focuses on LinkedIn, a platform with over 740 million members, providing an immense opportunity to reach a targeted audience.
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โข Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its advantages for B2B marketing.
โข Unit 2: LinkedIn Ads Manager: Navigating the interface, setting up campaigns, and managing ad spend.
โข Unit 3: Creating Effective LinkedIn Sponsored Content: Best practices for creating engaging and targeted sponsored content.
โข Unit 4: LinkedIn Text Ads: Writing compelling copy, choosing relevant images, and optimizing for conversions.
โข Unit 5: LinkedIn Sponsored InMail: Reaching prospects with personalized messages and achieving high open rates.
โข Unit 6: LinkedIn Video Ads: Utilizing video content to increase brand awareness and engagement.
โข Unit 7: LinkedIn Carousel Ads: Showcasing multiple images or products in a single ad unit.
โข Unit 8: LinkedIn Lead Gen Forms: Collecting lead information directly within the LinkedIn platform.
โข Unit 9: Audience Targeting and Segmentation: Identifying and reaching the right audience with LinkedIn's advanced targeting options.
โข Unit 10: Measuring and Optimizing LinkedIn Ad Performance: Using analytics and reporting tools to track success and make data-driven decisions.
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