Global Certificate in Lead Gen & Business Development
-- ViewingNowThe Global Certificate in Lead Gen & Business Development is a comprehensive course designed to empower learners with essential skills for career advancement in sales and marketing. This certificate course focuses on teaching modern lead generation techniques, demand creation, and business development strategies that are in high industry demand.
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โข Lead Generation Fundamentals: Identifying target audiences, creating buyer personas, and understanding lead generation sources.
โข Data-Driven Marketing: Leveraging data analytics for effective lead generation, including data mining, segmentation, and targeting.
โข Multi-Channel Marketing: Utilizing various channels such as email, social media, content marketing, and events to generate leads.
โข Search Engine Marketing (SEM): Optimizing paid search campaigns, keyword research, and ad copywriting.
โข Search Engine Optimization (SEO): Understanding on-page and off-page optimization, keyword strategy, and technical SEO.
โข Content Marketing for Lead Gen: Creating and repurposing valuable content for lead generation, including blog posts, whitepapers, webinars, and case studies.
โข Lead Nurturing and Marketing Automation: Building effective nurturing campaigns, setting up lead scoring, and automating workflows.
โข Sales and Marketing Alignment: Collaborating with sales teams to create a seamless lead handoff process and improving sales enablement.
โข Performance Metrics and Analytics: Measuring and analyzing lead generation campaigns, including conversion rate optimization, ROI calculation, and attribution modeling.
โข Ethical Lead Generation Practices: Complying with data privacy regulations, GDPR, and CCPA, and maintaining a compliant opt-in and opt-out process.
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