Global Certificate in Campaign Evaluation & Measurement
-- ViewingNowThe Global Certificate in Campaign Evaluation & Measurement is a comprehensive course designed to empower marketing professionals with the skills to measure and optimize their campaigns effectively. In an era where data-driven decision-making is paramount, this course is critical for career advancement.
2,600+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Campaign Planning: Understanding the basics of campaign planning, including goal setting, target audience identification, and message development.
โข Measurement Fundamentals: Learning the key principles of measurement, including identifying key performance indicators (KPIs), setting benchmarks, and collecting data.
โข Data Analysis: Analyzing data to gain insights into campaign performance, including statistical analysis and data visualization techniques.
โข Digital Analytics: Understanding the unique challenges and opportunities of measuring digital campaigns, including website analytics, social media analytics, and email marketing analytics.
โข Attribution Modeling: Learning how to assign credit to different touchpoints in the customer journey, including multi-touch attribution models.
โข Reporting and Communication: Presenting campaign results in a clear and compelling way, including data visualization and storytelling techniques.
โข Campaign Optimization: Using measurement and analysis to improve campaign performance, including A/B testing, bid management, and audience segmentation.
โข Ethical Considerations: Understanding the ethical considerations of campaign measurement, including data privacy and security, and avoiding bias and discrimination.
Note: This list is not exhaustive, and the actual content and number of units in a Global Certificate in Campaign Evaluation & Measurement program may vary based on the provider and the target audience. However, these units cover the essential concepts and skills required for effective campaign evaluation and measurement.
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