Global Certificate in Email Marketing & Customer Lifetime Value
-- ViewingNowThe Global Certificate in Email Marketing & Customer Lifetime Value course is a must-take for any professional seeking to excel in digital marketing. This course emphasizes the importance of email marketing in today's digital landscape and teaches learners how to maximize customer lifetime value through effective email strategies.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and best practices.
โข Email List Building: Strategies for building an email list, including opt-in forms, landing pages, and lead magnets.
โข Segmentation & Personalization: Techniques for segmenting email lists and personalizing email content for higher engagement.
โข Email Campaign Design: Creating effective email campaigns, including layout, content, and calls-to-action.
โข Deliverability & Compliance: Ensuring emails reach the inbox, understanding spam filters, and complying with email marketing laws.
โข Email Automation & Triggers: Implementing automated email sequences and trigger-based campaigns for customer engagement.
โข Analytics & Metrics: Measuring email marketing performance, including open rates, click-through rates, and conversion rates.
โข Customer Lifetime Value (CLV) Analysis: Understanding the concept of CLV, its importance, and how to calculate it.
โข CLV-Based Email Marketing Strategies: Developing email marketing strategies to increase customer lifetime value.
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