Executive Development Programme in Leading University Storytelling
-- ViewingNowThe Executive Development Programme in Leading University Storytelling certificate course is a powerful learning opportunity for professionals seeking to enhance their leadership and communication skills. This programme focuses on the art of storytelling, a critical skill for leaders in today's dynamic and competitive business landscape.
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โข University Brand Storytelling: The power of storytelling in higher education, creating a compelling university narrative, and aligning storytelling with the institution's mission and values. โข Stakeholder Engagement: Identifying key stakeholders, understanding their expectations, and crafting stories that resonate with each audience group. โข Data-Driven Storytelling: Leveraging data and analytics to support storytelling initiatives, measuring the impact of stories, and using insights to optimize content strategies. โข Content Strategy: Developing a comprehensive content strategy, incorporating storytelling principles, and aligning the strategy with the university's marketing and communication goals. โข Digital Storytelling: Utilizing digital platforms, social media, and multimedia content to amplify stories, reach broader audiences, and engage with the community. โข Visual Storytelling: Incorporating visual elements, such as images, videos, and infographics, to enhance storytelling and convey messages more effectively. โข Crisis Communication and Storytelling: Navigating through crises by crafting and delivering authentic and transparent stories, maintaining trust, and rebuilding the university's reputation. โข Leadership Narratives: Developing and sharing personal leadership stories, fostering a culture of storytelling within the university's leadership team, and empowering others to share their stories. โข Ethics in Storytelling: Ensuring responsible storytelling, avoiding sensationalism, and maintaining the university's integrity and credibility.
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